About

Peter M. Mosley – Communication Strategist, Author and Keynote speaker

In his thirty years of successful marketing and communication management, he has held executive creative posts with a number of multi-national advertising agencies (Ronalds/Reynolds, Hartford & Associates and BBDO). In addition, he has extensive client-side experience as President and CEO and Member of the Board of Directors, of a Canadian public corporation in the electronics industry. (Peterson Electronics/AVI). Peter was also the Senior Partner, Creative Director responsible for the Brand Building Practice of marchFIRST, formerly USWeb/CKS, in Canada. Most recently he managed a biotechnology startup out of the University of Waterloo – Waterloo Environmental Biotechnology Inc..

Peter has highly-developed marketing communications, general management, creative and writing expertise, focusing on Creative Development, Internet Marketing, User Experience and Branding issues. As well, he possesses in-depth knowledge of a large number of vertical markets and a wealth of experience in creating compelling business cases for use in corporate decision making.

Peter is the Past President of The Direct Marketing Association of Canada and the owner/proprietor of OneDegree.ca Canada’s leading online publication about digital marketing, online communications, and social media.

Speaking Engagements

A dynamic and entertaining speaker, he has captivated audiences for over 20 years with his humorous style and memorable presentations. Topics offered:

“Developing the Creative Craft”
“Professional Presentation Course and Workshop”
“Effective Persuasion”
“Advanced Internet Marketing – An Overview of The
Cluetrain”
“Effective Communications”

“Brand Building Online”
“User Experience and Usability”

Custom presentations, courseware and workshops available.

Affiliations

  • Program Advisory Committee (PAC) for the Social
    Media Communication Graduate Certificate at Seneca College.
  • Creative Director; Innovation Concierge – multi-sided technology platform in conjunction with the Region of Peel
  • Business Manager; Waterloo Environmental Biotechnology Inc – University of Waterloo
  • Faculty; The Canadian Marketing Association
  • Past President;  Direct Marketing Association of Canada
    – Winner of the DMAT President’s Choice Award for 2005
  • Faculty; Georgian College
  • Faculty; The Schulich School of Business
  • Instructor; Advertising, Sales & Marketing; Federal
    Government – Entrepreneur’s Course
  • Panel Member; Ministry of Culture – Cultural Industries
    Strategy Round Table
  • Past member of the BBM, Bureau of Broadcast
    Measurement Research Committee
  • Past member of the Sheridan College Advisory
    Board – Visual Merchandising Program
  • Subject matter expert contacted by numerous television, radio,
    magazine and newspaper editors for articles relating to
    Internet and Branding issues.