Peter has held senior executive posts in the advertising and multimedia industries (BBDO, FCB/Ronalds-Reynolds, Mackerel Interactive, USWeb/CKS, and marchFIRST) as well as serving as the President and CEO, Member of the Board of Directors of Peterson Electronics /AVI, a publicly-traded Canadian company in the electronics field.
Peter is a sought-after facilitator, conference/keynote speaker, and university lecturer who specializes in user experience, branding, and effective communications and consults with government organizations, not-for-profits, and numerous Fortune 500 companies on areas of Internet strategy and e-marketing.
He is a recognized expert in communications and presentation training, his clients include AMEX Global, TD Bank, Deloitte, Bell Canada, Interbrand, Retail Council of Canada, Atomic Energy Canada, ICT: Toronto (City of Toronto) Manulife Financial, and many others.
He is past President of The Direct Marketing Association of Canada.
He is the longtime proprietor of OneDegree.ca an award-winning, Top 50 Marketing Blog in Canada.
He also has been on the Faculty of Georgian College, The Schulich School of Business (York University) as well as the Canadian Marketing Association.
Peter’s last post was as Business Manager of Waterloo Environmental Biotechnology – a start-up at the University of Waterloo.
Currently retired (Ish, it’s complicated!) See the musical section to see what he is up to.