Peter has held senior executive posts in the advertising and multimedia industries (BBDO, FCB/Ronalds-Reynolds, Mackerel Interactive, USWeb/CKS, and marchFIRST) as well as serving as the President and CEO, Member of the Board of Directors of Peterson Electronics /AVI a publicly-traded Canadian company in the electronics field.
Peter specializes in user experience, branding, effective communications and consults with government organizations, not-for-profits, and numerous Fortune 500 companies in areas of Internet strategy and e-marketing.
He is a recognized expert in communications and effective persuasion training, his clients include AMEX Global, TD Bank, Deloitte, Bell Canada, Interbrand, Retail Council of Canada, Atomic Energy Canada, ICT:Toronto (City of Toronto) Manulife Financial, and many others.
He is Past-President of The Direct Marketing Association of Canada and was on the Faculty of Georgian College, The Schulich School of Business (York University) as well as the Canadian Marketing Association.
Peter is a sought-after facilitator, conference/keynote speaker and university lecturer.
- Professional Presentation Course and Workshop
- Developing the Creative Craft
- Advanced Internet Marketing – An Overview of The Cluetrain
- Effective Communications
- Brand Building Online
- The Myths of the Internet
- User Experience and Usability
Custom presentations, courseware, and workshops available.