Online Ads

There are reports that online ads are doomed. I doubt that for some reason, call it scepticism on my part. However, I do question the following …

In the last day or so I was reading reports on the Las Vegas shooting. Hard not to! But what did bother me was that as I was reading the news reports – on several different news sites and blogs – banners ads and tower ads popped up. Having been in, and owned magazines, we always were cognizant of what ads went opposite what articles – consumer are trade mags both.

So I am reading the dire news and up pops all manner of ads.

What does that do to the brand of the advertiser?

OMG 59 people dead … Oh, a trip? Oh, a car? Oh my God no!

Advertising is not something done by the faint of heart. It requires resources (People and money) and professionals to steward the process from creation to placement.

As a fan of behavioral targeting which is a technique used by advertisers and publishers to utilize a web user’s previous web browsing behavior to customize the types of ads they receive, is it not possible to match – or in the case of horrible news forgo showing me a “Whoop-de-do something or other” as I am reading horrible news?

I just checked and yep, there are ads on an obituary page. Weight loss. And insurance. We are doomed.

(Well, I did put down the muffin I was eating!)

Metaphors, or fives? (The CIBC Ads)

The CIBC’s recently expanded Private Wealth Management campaign is pretty damn good! Saw the ads and loved it.

It proves the right clients get the right ads – or, at least, ads they deserve.

We did a similar “metaphor-type” campaign for a software company in the insurance business. It did NOT go well. Wish we had these folks as clients!

This is an excerpt from a book I have almost finished. I have my first book on Amazon and it will be released next month. It’s called “You suck at presentations!: Learn how to present like the Pros!” a topic near and dear to my heart.

The next book is a collection of Biz-Related Stuff called, “My Biz Book,” which will be available for purchase soon …

From “My Biz Book.”

While on a piece of business, yours truly, the ever-daunting Creative Director and “Suit in Creative-Sheep’s” clothing, was pitching some new ideas that – in my humble opinion – were simply brilliant. A problem we had with this client was that they had no USP (You know Rosser Reeves …et al) and in order to relieve them of some budget, we decided to press on in our inimitable fashion and do what a colleague of mine would call “Conditional Positioning”

Sidebar: God how I love that phrase. It means when you don’t have a strategy, no value prop and nary a USP on the horizon … you do some creative and wait till they figure it out. At least it won’t screw em up by doing something strategic.

By the way for all you closet etymologists out there, does “Strategic” come from the Latin words “Stray” and “Ejit.” (That is really funny if you say it out loud in an Irish accent.

Anyway, je digress…

We did up a series of wonderful ads using major iconic, historical figures to represent the timelessness, and structure of their software. Architectural references as a metaphor, in fact. Man, were we smart!

We had  Buckminster Fuller, Frank Lloyd Wright and da Vinci. While I was presenting to the VP  of Marketing and going along nicely performing my “Husky & Appaloosa” routine happily unveiling the boards in a similar fashion to when Michelangelo showed the Sistine Chapel to the Medici when I came to the ad using da Vinci’s famous Venetian portico. The VP sat, stared and like the moose in the fog lamps and said…”Who’s da Vinci?”

Inside I was having a great roar  of laughter and was about to enjoy the moment of humour with him out loud by extolling a “Good one, Bubba!” When it dawned on me… “He wasn’t kidding. He was deadly serious!” This moron did NOT know who da Vinci was?

We had that lovely, awkward moment – akin to the seemingly endless pregnant silence on the front porch at the end of a first date wondering who puts out first – when the silence was broken by said marketing genius who told me point blank – “You know, you have to stop giving us all this crazy, wild stuff … we just want shots of handshakes and globes.

Ok, listen … Skippy, maybe read a book? Or, if all you know about the world and culture and art came from Bugs Bunny cartoons find some re-runs. They mentioned da Vinci in episode 43 with Marvin the Martian.

I happily resigned the account.

Two Headed Calf and The Bearded Woman (Part Two)

Here is a good -enough paper on advertising’s State of the Nation(ish). You see all media was created with one purpose – to sell ads. That is how they pay the salaries and overheads to a large degree. Now before you start frothing, yes there are exceptions PBS and The Economist and National Geographic, I did not put CBC in here because they sell ads online – which is a totally different argument.
 
Media, and NOT Social Media because there is no such thing! Media is distributed and can be audited. It is called The Web. And The Social Web. The Social Web because you now create the content which fills in the spaces between the ads. And the data you serve up (Your privacy is no longer) is the product. Now back to media … it needs your attention for ads to work and to get it at one time they relied on their “Brand;”
 
“I only read The Telegram!”
 
Or “Scoops;”
 
“Read it here first!”
 
Then “Tabloid Journalism;”
 
Exclusive pictures of “Diana’s Death Car!”
 
Well, that all stopped working in print and in broadcast. The Net came along in the 50s and was used primarily government scientists and universities up til the late 70s early 80s. Bulletin Board Systems became popular in the late 80s and then the World Wide Web happened and it all went to hell in a handcart!
 
I was on Facebook today for a moment managing company pages (I do not go on there anymore for social stuff.)  and right at the top of my feed was a post about a woman arrested in the States in a women’s restroom because someone complained she was a transgendered person. And the (LITERALLY) hundreds of comments were so embarrassing – I read about 20 and wanted to puke.
 
You see if you believe this crap and you then go off on a tangent you are a moron. One click on Google and it was well-documented this was a story originating from satire site and the picture used was from an arrest 5 or so years ago of two women protesting that people of the same sex couldn’t get married.
 
My conclusions:
 
1 – People cannot or will not read. Buy a book. Without pictures!
 
2 – People are closed minded – Trump is evil. Blacks are evil. Whites are evil. Dems are evil! GOP are evil! Cops are evil. Men are evil. Women are evil. And on and on and so on and so forth. In any instance any one of these corollaries can be true – but NEVER in every instance!
 
3 – We as a society (Especially the States!) is screwed. Or at least till these moron’s kids grow up and realize what troglodytes their parents are – and in this case, their Mothers are – cause it was mostly women with the asinine comments – and hopefully when these kids start thinking for themselves, put these imbeciles in homes and maybe they can create a better world? Women TURN OFF The View!
 
4 FaceBook – like AOL in the early 90s (And thank God that was short lived) is now replacing TV as the open sewer in your living rooms. Turn this crap off. Read a book, talk to your kids, go outside – based on the comments on that post, you might learn something from your kids – because it is obvious your 9 years in school did bugger all. You can name every one of the Kardashians, but not your State capital.
 
5 – If anything is too good to be true, sensational, weird or fanciful I will bet dollars to doughnuts it is a fake. And it is fake to get you to look at it. Your eyeballs are where the money is. Or, even worse some amateur journalist trying to get attention. ME ME ME ME ME ME!!!!! 
 
Anyway, end of my rant.
 
 
PS: You are falling for it. Don’t.
 
PPS: Stop worrying about GMOs and Climate a/ because you haven’t a clue what either are and b/ you can’t do anything about them – this you can and should do something!.
 
And … sorry … I urge you – when you see a stupid story on Facebook block the poster. God help you if they are your friend. But if they continue to be your friend … well, that says a lot about you,. no?
 
 

Man-speak

This is weird. I am watching the golf coverage of the Canadian Open and I have realized that several guys I know talk like sports announcers. All the time.

They speak in 2,3 or 4 sentence words. As if doing TV colour commentary.

Look at that!
Or what!
That’s outa here!
That’s a good break.
Needs something good to happen fast!
Can’t believe what’s happening!
Got some work to do.
Didn’t hit it!

Etc etc

Not having TV for decades, I never picked this up until now. All I knew, was that trying to engage these guys, was difficult. I see why now.

I am sad at this – we guys/men have enough to get through (Men are not doing that well, in case you haven’t noticed!) without this type of affliction. I guess we can add this to vocal fry and up-speak.

Taught public speaking and presentation skills for decades. Boy would this be a great challenge to take.

My new mission! Stop all the youngsters from sounding like Jim Nantz!

Worse than SPAM; Maybe Worse than Porn

Having been on Social Media since day one … in fact, before SM, and as a Cluetrain Cultist it behoves me to point this out.

FB and other similar social sites have turned into nothing more than grocery checkout tabloid mags. Just saying that phrase makes me cringe.

I saw this today – it was emblematic of the crap you see at every turn.

Sites like The Little Things are basically preying on vulnerable people. The folks that need this type of tabloid BS should probably seek professional help, no? My question is … if you are a fully-functioning adult, why would you read this?

On FB they have over 10 million followers. You can see why someone like Trump got elected. In a perfect world, people would be smarter, more evolved and would see that this shit really is nothing more than porn for the emotionally needy!

Anyway, one of their alleged writers a Barbara Diamond – possibly not a real person – has these titles to her credit. She must be proud.

  • Family Moves Into Dream Home, Only To Make A Horrifying Discovery Behind The Nursery Walls
  • Wife Says Gender Reveal Is The Surprise, Then Dad Rips Off Pink Shirt To Reveal Note Underneath
  • Audience Member Steals Merch On Hidden Camera, But Ellen Waits Til Show To Teach Her A Lesson
  • Mom Discovers She’s Pregnant With 5 Babies, Then Husband Leans Over Her As Nurses Pull Them Out
  • Mom’s Been Hiding A Secret, Then Removes Dentures To Reveal She Still Has All Her Baby Teeth
  • Teen Is Too Upset Over Sick Dad To Sing, But Then Looks Over And Sees Him, And Instantly Changes
  • Childhood Bully Asks Her To Dinner, Then She Secretly Has Waiter Slip Him A Note For Revenge
  • Dad Thinks Son Will Help His Case, But When He Starts Talking To Judge, It Hilariously Backfires
  • Teen Is Stunned When Mall Kicks Her Out Over Outfit, Then She Posts A Photo On Faceboo
  • Dad Dies Suddenly. 2 Weeks Later, A Stranger Knocks On Her Door And Says ‘That’s My Girl’

Just wrong.

Now, I have no issue with folks trying anything to make money as long as it is legal. This is legal, of course – but I think it should be exposed for what it is. It certainly is NOT making the world a better place, nor the folks reading this crap, better people.

Wake up sheeple.

Coaching

Why you need a coach …

know how knowledge or education concept with green button on computer keyboardThe world’s best leaders were simultaneously exceptionally talented, skilled, determined, and aware that they could be better. And they understood the value of a great coach to help them improve themselves. Great CEOs like Steve Jobs, Eric Schmidt, and Bill Gates all sought out great coaches to help them up their game.

A great coach provides three key roles in developing highly successful executives.

1. Great coaches see things you can’t see

Coaches have a different perspective.

Coaches also have a different emotional perspective. They are less likely to be attached to a particular approach or behaviour and are willing to question more boldly the assumptions and ways of doing things that you take for granted.

2. Great coaches say things you can’t say

Sometimes poor performance of a team is a result of complex interpersonal issues and relationships. A coach is the best person to find these out and can solve issues in a tactful and objective way.

3. Great coaches know things you don’t know

Coaches have seen numerous situations and industries and know what typically works and what usually doesn’t and can help make sure you’re not making the same mistakes other people have already experienced.

In my many years of helping companies, my greatest pleasure was to coach executives and watch them succeed.

I have always believed, “Success is measured by the opportunities you afford others.

YOU WON’T BELIEVE WHAT JUSTIN TRUDEAU JUST DID!!!

6a00e54f9c23f2883301bb098a418b970d-320wiHe didn’t do anything – just another “selfie!”

What can we do about Fake News and all the twisted and false stories we see online – mostly on Facebook, but the stories posted there start somewhere else, and continue to somewhere else, and so on and so forth.

I have a solution. First, have a peek at The Cluetrain it is an amazing start to try and understand what YOU are supposed to be doing online. You can read it free online, or buy the book. You can’t control what other people do, you can only control what you do. Plus The Cluetrain was the basis for the social web.

The recommendations; here are as follows:

  1. Post nothing, absolutely NOTHING, that you have not created yourself. That is pictures you took, articles you wrote. Full stop. If it’s not original don’t post it.
    If you saw an article, share and comment on it and make sure you give the writer full credit
  2. Don’t post any of those “heartfelt” pictures (Unicorns, kittens and mountainscapes!) with some pithy sayings. This is probably clickbait, not worth your time nor anyone else’s and certainly will not bring joy happiness nor peace in the world.
    If folks in your circles or friends or followers insist on doing the above – unfollow them. They will still be on your friend’s list, but you really don’t need that crap in your life. You really don’t. Yes, they mean well, but so did Nixon.
  3. If you read something and you don’t immediately believe it check it out. I am NOT suggesting dropping everything you do and embark on a massive research project … go to Snopes (www.snopes.com) and give it a quick search – in fact, Google it and see what comes up. If it is true there will be stories online about it – if it is false there will be none or a Snopes article.
  4. Stop downloading free crap. Pay for images, pay for music and pay for software. Who knows? You may want someone someday to pay you what you are worth and if you are a thief, well what exactly are you worth?
    Don’t spread malicious false gossip and don’t fall prey to believing outrageous tales because – “If it’s too good/weird to be true. it most certainly is!” This goes for politics, religion and most of all celebrities.I believe if you try this for a few weeks you will not only feel better you will set a great example for all your friends and maybe we can all stop the fake news pandemic together!

Effective Communications

A person asked me what a Communication Strategist did?

i specialize in effective communications. Communications that work and are based on results. You must start with a detailed strategy and understanding of your audience. By so doing, you will be able to deliver the right message to the right audience.

It doesn’t matter what delivery channel, online, ads, direct response, presentations or brand elements, every message must be synchronized and integrated.

We work together to fashion words and pictures that support your brand and deliver relevant communications that deliver results.

Download Creative Portfolio

The Net

I do love this – talk about electronic buggy whips. And morons.

I get an email from http://issuu.com/

Now, first of all it is probably from Google and I ask – so this is what they want all my data for? Come on. You got the tools, the data – do something with it!!!!

but,  je digress …

Now I peruse the site.

I can actually now get Syracuse Woman Magazine to my Android device!

Yoiks!

  1. I do not own an Android device. If you had asked I would have told you what I own and how I use it.
  2. I would happily tell you what interests I have …  if you had asked.
  3. I did not see a damn mag I have even heard of? Where is HBR or Golf Digest? They may be there but simply putting a zillion pictures – OH HANG ON I HAVE AN IDEA FOR A SITE – WHERE YOU UMMM STICK, ERRRRRRM PUSH ERRRRRRM PIN YEAH PIN PICTURES
  4. AND FINALLY, Please do not SPAM me. I am happy to put my hand up to be served – IF YOU HAD ASKED!!! THIS IS NOT 1997!!!

These are some of the simple Direct Marketing rules to follow. And sadly, most, if not all the boneheads in the “digital realm” have neither heard of, learned, nor bothered to look up how to direct market to someone!

Talk about just plain stupid!

Further to: I continued to poke around notwithstanding “How the hell did my PPT from SlideShare get on here?” I saw a mag  called Urban Cycling   Here is what it said in the “info

“Urban Cycling is a book dedicated to addressing the problems of biking in urban areas by suggesting alternatives and solutions to problems. Urban Cycling is a final student project for a graduate level graphic design program. Photography and copy have been cited.”

It is NOT a magazine – it is pretty. Wooot! But it is NOT a magazine. And, sorry if I am about to read a magazine online I expect it to have some sort of I-DUNNO interactivity? Any interactivity would be nice! Boy this is so 1995. Pretty. sure, absolutely, But 1995. It’s called Shovelware. Where you shovel all your shit online.

So maybe this HUGE DDoS attack the other day was a good thing?

The Cluetrain

New Clues – 2015

95 Theses

Signers & Comments

  1. Markets are conversations.
  2. Markets consist of human beings, not demographic sectors.
  3. Conversations among human beings sound human. They are conducted in a human voice.
  4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
  5. People recognize each other as such from the sound of this voice.
  6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
  7. Hyperlinks subvert hierarchy.
  8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
  9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
  10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
  11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
  12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
  13. What’s happening to markets is also happening among employees. A metaphysical construct called “The Company” is the only thing standing between the two.
  14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
  15. In just a few more years, the current homogenized “voice” of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
  16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
  17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
  18. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
  19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
  20. Companies need to realize their markets are often laughing. At them.
  21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
  22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
  23. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about.
  24. Bombastic boasts—”We are positioned to become the preeminent provider of XYZ”—do not constitute a position.
  25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
  26. Public Relations does not relate to the public. Companies are deeply afraid of their markets.
  27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.
  28. Most marketing programs are based on the fear that the market might see what’s really going on inside the company.
  29. Elvis said it best: “We can’t go on together with suspicious minds.”
  30. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.
  31. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own “downsizing initiatives” taught us to ask the question: “Loyalty? What’s that?”
  32. Smart markets will find suppliers who speak their own language.
  33. Learning to speak with a human voice is not a parlor trick. It can’t be “picked up” at some tony conference.
  34. To speak with a human voice, companies must share the concerns of their communities.
  35. But first, they must belong to a community.
  36. Companies must ask themselves where their corporate cultures end.
  37. If their cultures end before the community begins, they will have no market.
  38. Human communities are based on discourse—on human speech about human concerns.
  39. The community of discourse is the market.
  40. Companies that do not belong to a community of discourse will die.
  41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
  42. As with networked markets, people are also talking to each other directlyinside the company—and not just about rules and regulations, boardroom directives, bottom lines.
  43. Such conversations are taking place today on corporate intranets. But only when the conditions are right.
  44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.
  45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.
  46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.
  47. While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to “improve” or control these networked conversations.
  48. When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.
  49. Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high.
  50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.
  51. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.
  52. Paranoia kills conversation. That’s its point. But lack of open conversation kills companies.
  53. There are two conversations going on. One inside the company. One with the market.
  54. In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.
  55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.
  56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other’s voices.
  57. Smart companies will get out of the way and help the inevitable to happen sooner.
  58. If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.
  59. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.
  60. This is suicidal. Markets want to talk to companies.
  61. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is.
  62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.
  63. De-cloaking, getting personal: We are those markets. We want to talk toyou.
  64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance.
  65. We’re also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.
  66. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?
  67. As markets, as workers, we wonder why you’re not listening. You seem to be speaking a different language.
  68. The inflated self-important jargon you sling around—in the press, at your conferences—what’s that got to do with us?
  69. Maybe you’re impressing your investors. Maybe you’re impressing Wall Street. You’re not impressing us.
  70. If you don’t impress us, your investors are going to take a bath. Don’t they understand this? If they did, they wouldn’t let you talk that way.
  71. Your tired notions of “the market” make our eyes glaze over. We don’t recognize ourselves in your projections—perhaps because we know we’re already elsewhere.
  72. We like this new marketplace much better. In fact, we are creating it.
  73. You’re invited, but it’s our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!
  74. We are immune to advertising. Just forget it.
  75. If you want us to talk to you, tell us something. Make it something interesting for a change.
  76. We’ve got some ideas for you too: some new tools we need, some better service. Stuff we’d be willing to pay for. Got a minute?
  77. You’re too busy “doing business” to answer our email? Oh gosh, sorry, gee, we’ll come back later. Maybe.
  78. You want us to pay? We want you to pay attention.
  79. We want you to drop your trip, come out of your neurotic self-involvement, join the party.
  80. Don’t worry, you can still make money. That is, as long as it’s not the only thing on your mind.
  81. Have you noticed that, in itself, money is kind of one-dimensional and boring? What else can we talk about?
  82. Your product broke. Why? We’d like to ask the guy who made it. Your corporate strategy makes no sense. We’d like to have a chat with your CEO. What do you mean she’s not in?
  83. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.
  84. We know some people from your company. They’re pretty cool online. Do you have any more like that you’re hiding? Can they come out and play?
  85. When we have questions we turn to each other for answers. If you didn’t have such a tight rein on “your people” maybe they’d be among the people we’d turn to.
  86. When we’re not busy being your “target market,” many of us are your people. We’d rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing’s job.
  87. We’d like it if you got what’s going on here. That’d be real nice. But it would be a big mistake to think we’re holding our breath.
  88. We have better things to do than worry about whether you’ll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom?
  89. We have real power and we know it. If you don’t quite see the light, some other outfit will come along that’s more attentive, more interesting, more fun to play with.
  90. Even at its worst, our new-found conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing.
  91. Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future.
  92. Companies are spending billions of dollars on Y2K. Why can’t they hear this market timebomb ticking? The stakes are even higher.
  93. We’re both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they’re really just an annoyance. We know they’re coming down. We’re going to work from both sides to take them down.
  94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.
  95. We are waking up and linking to each other. We are watching. But we are not waiting.